In-store Media Network 

In-store Media Network creates media channels in retail shops, including hyper marts, supermarkets and conveniences stores. Flat-panel television displays and plasma screens are installed at various eye-level locations, such as near the escalators, by the shelves, in the aisles and at the cash registers.

Our in-store network allows advertisements to be delivered throughout the consumer's purchasing decision-making process. Meanwhile, our audiovisual advertisement is more appealing to viewers compared to traditional advertising media such direct marketing, billboards and posters, which will result in higher recall rate for the advertisements.

This attractive and innovative audiovisual media not only raises the profile of the retail channel, but also creates consumer-friendly environment in the store.

As of December 31, 2006, our in-store network has over 38,700 flat panel displays installed in over 4,000 hypermarket and store locations in China.

Convenience Store Network  >>Rate Card

Upon the acquisition of Target Media, Target Media's convenience stores will be combined with Focus Media’s convenience store channel as part of Focus Media in-store network.