Commercial Location Media Network covers high-end office buildings and high-traffic shopping centers in the cities. The super-thin flat-panel television displays are installed in the elevator or at the eye-level locations by elevator bank on the ground floor or in the underground parking lobby. It broadcasts high-quality advertisements of major consumer brands in 12-minute cycle rotating throughout the day, with advertisement content renewed on weekly basis.
In January 2006, Focus Media acquired
Target Media and significantly expanded its network in the out-of-home LCD advertising in commercial locations in China. After the consolidation of Focus Media and Target Media advertising networks, Focus Media has taken steps to enhance the segmentation feature of our advertising network for advertising clients. Focus Media commercial location network will consist of six dedicated advertising channels each to cover a specific audience demographic based on their particular life style.
Focus Media's commercial location media network includes Premier Office Building Channel A/B, targeting high-income office workers and business people in urban areas, and more segemented channesls, including Elite Channel (golf clubs and airport VIP lounge), Travel Channel (airport shuttle-bus, hotel, airport and airline).
Each of those channels will allow advertising clients to selectively address a specific demographic of Chinese large urban consumers.